@font-face{font-family:Whim Sans;src:local("Helvetica Neue");font-display:swap}
:root{--paper:#eeeee5;--ink:#24382b;--muted:#66705e;--line:#c9cec0;--orange:#a7421b;--cream:#f5f3e9;--green:#d9e2cd;--mono:"SFMono-Regular",Consolas,"Liberation Mono",monospace;font-family:"Whim Sans",Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-synthesis:none;font-weight:400;scroll-behavior:smooth}
*{box-sizing:border-box}
body{margin:0}
button{font:inherit}
button,a,summary{-webkit-tap-highlight-color:transparent}
button,a,summary{touch-action:manipulation}
button{cursor:pointer}
a{color:inherit;text-decoration:none}
button{color:inherit}
button:disabled{cursor:default}
button:focus-visible,a:focus-visible,summary:focus-visible{outline:2px solid var(--orange);outline-offset:5px}
::selection{background:#eead80;color:var(--ink)}
h1,h2,h3,p{margin:0}
h1,h2,h3{font-weight:400}
h1,h2{letter-spacing:-.065em;line-height:1.03}
p{line-height:1.55}
em{font-family:Georgia,"Times New Roman",serif;font-weight:400;letter-spacing:-.07em}
svg{display:block}
button{border:0}
section[id]{scroll-margin-top:100px}
.mono,.eyebrow{font-family:var(--mono);font-size:10px;line-height:1.5;letter-spacing:.055em;font-weight:400}
.eyebrow{text-transform:uppercase;letter-spacing:.11em;font-size:10px}
.skip-link{position:fixed;z-index:20;top:-100px;left:20px;padding:14px;background:var(--ink);color:white}
.skip-link:focus{top:12px}
.site-header{height:100px;margin:0 4.5%;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:30px}
.brand{display:flex;align-items:center;gap:10px;font-size:31px;line-height:.81;letter-spacing:-.07em;font-weight:600}
.brand-second{display:block;font-size:10px;letter-spacing:-.01em;font-weight:500;margin-top:7px}
.site-header nav{display:flex;align-items:center;gap:34px;font-size:12px}
.site-header nav>a:not(.nav-cta){padding:12px 0}
.site-header nav>a:not(.nav-cta):hover{color:var(--orange)}
.nav-cta{border:1px solid var(--ink);padding:12px 17px;background:transparent;display:flex;gap:25px;align-items:center}
.nav-cta:hover{background:var(--ink);color:var(--paper)}
.menu-toggle{display:none}
.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;padding:15px 19px;font-size:12px;line-height:1.4;min-height:48px;border:1px solid var(--ink);transition:background .2s,color .2s,transform .2s}
.button:hover{transform:translateY(-2px)}
.dark{color:var(--paper);background:var(--ink)}
.dark:hover{background:#425a3e}
.outline{background:transparent}
.outline:hover{background:#e0e4d7}
.section-shell{padding:72px 7.5%;max-width:1800px;margin:auto}
.muted{color:#7c876f}
.partners{padding-top:64px}
.partner-pair{display:grid;grid-template-columns:1fr 1fr;gap:0}
.partner{padding:28px 32px 24px}
.factory{background:#dae2ce}
.lab{background:#e2e4d9}
.partner h3{font-size:34px;letter-spacing:-.05em;line-height:1.05}
.partner>p{font-size:14px;color:#56634c;margin-top:16px;max-width:330px}
.partner ul{list-style:none;padding:0;margin:22px 0;display:grid;gap:10px;font-size:12px;line-height:1.5}
.partner li{display:flex;gap:10px}
.text-link{display:inline-flex;align-items:center;justify-content:space-between;gap:28px;font-size:12px;padding:11px 0;border:0;border-bottom:1px solid currentColor;background:transparent}
.text-link:hover{color:var(--orange)}
.partner .text-link{display:flex;width:100%;text-align:left}
.approach{border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:10%;padding-top:72px}
.approach h2{font-size:46px;margin-top:0;line-height:1.07}
.approach-intro>p:not(.eyebrow){font-size:14px;color:#626c59;margin-top:24px;max-width:310px;line-height:1.7}
.approach-intro>.text-link{margin-top:22px;gap:42px}
.process{list-style:none;padding:0;margin:0}
.process li{display:block;padding:24px 0;border-top:1px solid var(--line)}
.process li:first-child{padding-top:0;border-top:0}
.process li:last-child{padding-bottom:0}
.process h3{font-size:23px;letter-spacing:-.035em}
.process p{font-size:13px;line-height:1.65;color:#626c59;margin-top:10px}
.principles{background:var(--ink);color:#e5e9dc;display:grid;grid-template-columns:1fr 1fr;gap:12%;position:relative}
.principles h2{font-size:46px;margin-top:0;line-height:1.1}
.principles-head>p:last-child{font-size:14px;max-width:310px;line-height:1.65;color:#c0cdb5;margin-top:20px}
.principle-list>div{display:block;padding:22px 0;border-top:1px solid #53634c}
.principle-list>div:first-child{padding-top:0;border:0}
.principle-list>div:last-child{padding-bottom:0}
.principle-list h3{font-size:22px;letter-spacing:-.03em}
.principle-list p{font-size:13px;line-height:1.65;color:#c0cdb5;max-width:340px;margin-top:9px}
.questions{display:grid;grid-template-columns:1fr 1.6fr;gap:11%;padding-block:76px}
.questions h2{font-size:49px;line-height:1.04;margin-top:0}
.faq-list details{border-bottom:1px solid var(--line)}
.faq-list details:first-child{border-top:1px solid var(--line)}
.faq-list summary{cursor:pointer;list-style:none;font-size:15px;line-height:1.5;padding:23px 0;display:flex;gap:25px;justify-content:space-between;align-items:center}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary .icon{transition:transform .2s}
.faq-list details[open] summary .icon{transform:rotate(45deg)}
.faq-list details[open] summary{padding-bottom:15px}
.faq-list details p{font-size:13px;line-height:1.8;padding-bottom:23px;max-width:480px;color:#626c59}
.contact{background:#dde4cc;display:flex;justify-content:space-between;gap:30px;align-items:center;padding-block:70px;overflow:hidden;position:relative}
.contact>div{position:relative;z-index:1}
.contact h2{font-size:clamp(50px,5.5vw,80px);margin-top:0;line-height:1.01}
.contact h2 em{color:#5b724b}
.contact-actions{padding-right:8%;padding-top:55px}
.contact-actions>p{font-size:15px;line-height:1.6;margin-bottom:24px}
.footer-brand{font-size:31px}
dialog{color:var(--ink);border:1px solid var(--line);padding:0;background:var(--paper);width:min(570px,calc(100% - 32px));max-height:90dvh;box-shadow:0 30px 100px #10231740}
dialog::backdrop{background:#15231bc9;backdrop-filter:blur(4px)}
.dialog-inner{padding:37px;position:relative}
.dialog-close{position:absolute;right:16px;top:13px;background:transparent;font-size:28px;line-height:1;width:36px;height:36px}
.dialog-inner>h2{font-size:37px;margin:19px 0}
.dialog-inner>p{font-size:13px;color:#56634c;line-height:1.7;margin-bottom:18px}
[hidden]{display:none!important}
@media(min-width:1500px){.site-header{height:115px}
.button{font-size:14px;padding:17px 21px}

}
@media(max-width:1050px){.site-header nav{gap:22px}
.section-shell{padding-inline:6%}
.partner{padding:28px}
.partner h3{font-size:31px}
.partner li{font-size:11px}
.approach,.principles{gap:8%}
.approach h2,.principles h2{font-size:40px}
.contact-actions{padding-right:0}
.contact h2{font-size:61px}

}
@media(max-width:760px){.site-header{height:82px;margin-inline:6%;position:relative;z-index:3}
.brand{font-size:29px}
.site-header nav{display:none;position:absolute;top:81px;left:-7%;right:-7%;padding:25px 7%;background:var(--paper);border-bottom:1px solid var(--line);box-shadow:0 16px 25px #283b2d15;align-items:stretch}
.site-header nav.is-open{display:flex;flex-direction:column;gap:12px}
.site-header nav>a:not(.nav-cta){padding:10px 0}
.site-header .nav-cta{max-width:220px;margin-top:6px}
.menu-toggle{display:flex;align-items:center;gap:18px;background:transparent;font-size:12px;padding:12px 0 12px 12px}
.menu-toggle .icon{width:20px;height:20px}
.menu-toggle[aria-expanded=true] .icon{transform:rotate(45deg)}
.section-shell{padding:52px 6%}
.partners{padding-top:44px}
.partner-pair{grid-template-columns:1fr}
.partner{padding:24px}
.partner h3{font-size:31px}
.partner>p{max-width:440px;font-size:14px}
.partner ul{font-size:12px;margin-block:20px}
.partner li{font-size:12px}
.partner .text-link{font-size:12px}
.approach,.principles{grid-template-columns:1fr;gap:30px}
.approach h2,.principles h2{font-size:37px;margin-top:0;letter-spacing:-.045em}
.approach-intro>p:not(.eyebrow){max-width:500px}
.approach-intro>.text-link{margin-top:20px}
.process{padding-left:3px}
.process li{padding-block:21px}
.process h3{font-size:22px}
.process p{max-width:450px}
.principles-head>p:last-child{max-width:400px}
.principle-list p{max-width:450px}
.questions{grid-template-columns:1fr;gap:25px}
.questions h2{font-size:36px;margin-top:0;letter-spacing:-.045em}
.questions h2 br{display:none}
.faq-list summary{font-size:14px;padding-block:21px}
.contact{flex-direction:column;align-items:flex-start;gap:30px;padding-block:49px}
.contact h2{font-size:58px}
.contact-actions{padding-top:0}
.contact-actions>p{font-size:14px;margin-bottom:18px}
.dialog-inner{padding:30px 23px}
.dialog-inner>h2{font-size:32px}
.dialog-inner>.eyebrow{margin-top:4px}

}
@media(max-width:370px){.partner{padding:22px}
.partner h3{font-size:31px}
.contact h2{font-size:50px}
.dialog-inner{padding:29px 18px}

}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}
*,*::before,*::after{animation:none!important;transition:none!important}
.button:hover{transform:none}

}
.footage-source-list{list-style:none;padding:0;margin:23px 0;border-top:1px solid var(--line)}
.footage-source-list li{padding:15px 0;border-bottom:1px solid var(--line)}
.footage-source-list a{font-size:14px;text-decoration:underline;text-underline-offset:3px}
.footage-source-list span{display:block;margin-top:5px;font-size:12px;color:var(--muted);line-height:1.5}
#footage-dialog .dialog-inner>p{font-size:14px;line-height:1.65}
#footage-dialog .dialog-inner>p a{text-decoration:underline;text-underline-offset:3px}
.icon{display:inline-block;width:18px;height:18px;flex-shrink:0;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;vertical-align:middle}
.dialog-close{display:grid;place-items:center}
.dialog-close .icon{width:20px;height:20px}
.partner li{display:block}
.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap;border:0}
.hero{margin:0;overflow:hidden;background:#14251f;color:var(--cream)}
.hero-stage{position:relative;isolation:isolate;display:grid;align-items:center;min-height:620px;padding:55px 6%}
.hero-copy{position:relative;z-index:2;width:min(610px,54%);min-width:0}
.hero h1{font-size:clamp(56px,5.65vw,86px);margin:0;line-height:.99}
.hero h1 em{color:#d9e6bc}
.hero-description{font-size:17px;line-height:1.55;max-width:470px;margin-top:24px;color:#e2e7da;text-wrap:pretty}
.hero-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.hero-actions .button{min-width:160px}
.hero .dark{background:#e5edce;color:#23352a;border-color:#e5edce}
.hero .dark:hover{background:#f5f8eb}
.hero .outline{color:var(--cream);border-color:#a8b39e;background:#14251f66}
.hero .outline:hover{background:#405345}
.hero :focus-visible{outline-color:#e3efc0}
.hero-media{position:absolute;inset:0;z-index:-2;overflow:hidden;background:#14251f;pointer-events:none}
.hero-media video,.hero-media #mosaic-poster,.hero-media canvas{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;filter:saturate(.7)}
.hero-media canvas{z-index:1}
.hero-stage::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;background:linear-gradient(90deg,rgba(13,31,24,.97) 0%,rgba(13,31,24,.9) 28%,rgba(13,31,24,.6) 48%,rgba(13,31,24,.06) 76%)}
#mosaic-sources{position:absolute;width:1px;height:1px;overflow:hidden;opacity:0;pointer-events:none}
#mosaic-sources video{width:1px;height:1px}
.data-flow{display:grid;grid-template-columns:1fr 1.3fr 1fr;list-style:none;padding:21px 0;margin:28px 0 0;border-block:1px solid var(--line)}
.data-flow li{position:relative;min-width:0;padding:0 10px;text-align:center}
.data-flow strong{display:block;min-height:32px;font-size:14px;line-height:1.2;font-weight:500;letter-spacing:-.025em}
.data-flow span{display:block;margin-top:8px;font-size:11px;line-height:1.5;color:#58664f}
.data-flow li+li::before{content:"";position:absolute;left:-10px;top:10px;width:20px;height:1px;background:#8b9c80}
.data-flow li+li::after{content:"";position:absolute;left:5px;top:7px;width:6px;height:6px;border-top:1px solid #8b9c80;border-right:1px solid #8b9c80;transform:rotate(45deg)}
@media(min-width:1500px){.hero-stage{min-height:690px;padding-block:66px}
.hero-description{font-size:18px;max-width:450px}
}
@media(min-width:761px) and (max-width:1050px){.hero-stage{min-height:570px;padding-block:46px}
.hero-copy{width:59%}
.hero h1{font-size:clamp(54px,6.5vw,68px)}
.hero-description{font-size:16px;max-width:350px}
.hero-actions .button{min-width:145px;gap:16px;padding:13px 15px;font-size:12px}
}
@media(max-width:760px){.hero-stage{display:block;min-height:0;padding:0}
.hero-copy{width:auto;max-width:570px;padding:28px 6% 18px}
.hero h1{font-size:clamp(38px,10.8vw,60px);margin-top:0;line-height:.98;letter-spacing:-.055em}
.hero-description{font-size:15px;line-height:1.5;max-width:420px;margin-top:16px}
.hero-actions{display:flex;flex-wrap:nowrap;gap:9px;margin-top:20px}
.hero-actions .button{min-width:0;min-height:46px;gap:14px;padding:12px 14px;font-size:12px}
.hero-media{position:relative;inset:auto;z-index:0;height:232px;margin-top:-10px}
.hero-media video,.hero-media #mosaic-poster{object-position:center 57%}
.hero-stage::after{display:none}
.hero-media::after{content:"";position:absolute;inset:0;z-index:2;background:linear-gradient(180deg,#14251f 0%,rgba(20,37,31,.2) 18%,transparent 36%);pointer-events:none}
.data-flow{margin-top:24px;padding-block:19px}
.data-flow li{padding-inline:8px}

}
@media(max-width:370px){.hero-copy{padding-top:25px}
.hero-description{font-size:14px}
.hero-actions .button{flex:1;gap:9px;padding-inline:10px;font-size:11px}
.hero-media{height:222px}
.data-flow strong{font-size:13px}
}


/* A discreet motion control retains a full touch target and an accessible name. */
.video-toggle{position:absolute;right:calc(6% - 8px);bottom:12px;z-index:3;display:grid;place-items:center;width:44px;height:44px;padding:0;border:0;background:transparent;color:var(--cream)}
.video-toggle::before{content:"";position:absolute;inset:8px;z-index:-1;border:1px solid #dce5d450;border-radius:50%;background:#14251fd9}
.video-toggle .icon{width:13px;height:13px;stroke-width:1.8}
.video-toggle:hover::before{background:#405345}
.video-toggle:focus-visible{outline:2px solid #e3efc0;outline-offset:2px;border-radius:3px}

/* Attribution remains readable and complete without competing with the page. */
.site-footer{display:grid;grid-template-columns:auto minmax(0,1fr);align-items:start;gap:22px 32px;padding:36px 7.5%;color:#626e59}
.site-footer .brand{color:var(--ink)}
.footer-links{display:flex;flex-wrap:wrap;align-items:center;justify-content:flex-end;gap:8px 24px;font-size:10px}
.footer-links button{min-height:44px;padding:0;background:transparent;font-size:11px;text-decoration:underline;text-underline-offset:3px;text-decoration-color:#a7b29d}
.footer-links button:hover{text-decoration-color:currentColor;color:var(--ink)}
.footage-credit{grid-column:1/-1;padding-top:16px;border-top:1px solid var(--line);font-size:10px;line-height:1.7;color:#626e59}
.footage-credit a{text-decoration:underline;text-underline-offset:3px;text-decoration-color:#a7b29d}
.footage-credit a:hover{text-decoration-color:currentColor}
@media(max-width:1050px){.site-footer{padding-inline:6%}}
@media(max-width:760px){.site-footer{padding-block:28px;gap:16px 24px}.footer-links{gap:0 18px}.footer-links>span{flex-basis:100%;text-align:right}.footage-credit{font-size:10px}.video-toggle{right:calc(6% - 8px);bottom:10px}}

/* Keep every pre-composed row/column visible; no per-frame canvas work. */
.hero[data-view="video"] .hero-media video,.hero[data-view="video"] #mosaic-poster{object-fit:contain;object-position:center}
@media(max-width:760px){.hero[data-view="video"] .hero-media{height:auto;aspect-ratio:3/2}}


/* A shorter editorial story: one process diagram and two audience paths. */
.story{padding-top:90px;padding-bottom:72px}
.story-heading{text-align:center}
.story-heading .eyebrow{color:var(--muted);margin-bottom:22px}
.story-heading h2{font-size:clamp(38px,3.7vw,58px);line-height:1.1;letter-spacing:-.05em}
.story-heading h2 em{color:#657451;letter-spacing:-.055em}
.story-diagram{margin:42px 0 0;position:relative}
.story-flow{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;padding:0;margin:0;gap:50px}
.story-node{text-align:center;position:relative;padding:10px 18px 26px}
.story-node>img{display:block;width:min(100%,240px);height:auto;margin:0 auto 20px}
.story-node h3{font-size:26px;letter-spacing:-.045em;margin-bottom:10px}
.story-node p{font-size:14px;line-height:1.55;color:#526147}
.story-whim{background:#e2e6d7;border-radius:120px 120px 3px 3px}
.story-connections{position:absolute;left:0;right:0;top:82px;pointer-events:none;font:10px var(--mono);color:#526147}
.story-connections span{position:absolute;width:14%;text-align:center;padding-bottom:13px;border-bottom:1px solid #829174;white-space:nowrap}
.story-connections span::after{content:"";position:absolute;right:0;bottom:-4px;width:6px;height:6px;border-top:1px solid #829174;border-right:1px solid #829174;transform:rotate(45deg)}
.footage-path{left:26%}.delivery-path{left:60%}
.diagram-caption{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:40px;padding-top:27px;margin-top:8px;border-top:1px solid var(--line);font-size:12px;color:#627056}
.revenue-return{display:flex;justify-content:center;align-items:center;gap:18px}
.revenue-return svg{width:90px;height:18px;stroke:currentColor;stroke-width:1.2;fill:none;stroke-linecap:round;stroke-linejoin:round}
.contract-note{text-align:center}
.audiences{display:grid;grid-template-columns:1fr 1fr;max-width:1800px;margin:auto}
.audience{padding:68px 15%;display:flex;flex-direction:column;align-items:flex-start;min-width:0}
.audience-lab{background:#dce3cf}.audience-factory{background:#24382b;color:#eff0e5}
.audience .eyebrow{margin-bottom:30px;font-size:10px}
.audience h2{font-size:clamp(38px,3.7vw,58px);line-height:1.07;letter-spacing:-.055em}
.audience h2 em{color:#60714c}.audience-factory h2 em{color:#d2dfb8}
.audience-description{font-size:15px;line-height:1.65;max-width:340px;margin-top:24px;margin-bottom:30px;color:#526147}
.audience-factory .audience-description{color:#ccd5c1}
.audience .text-link{width:100%;margin-top:auto;padding:13px 0;font-size:13px;text-align:left}
.audience-factory .text-link:hover{color:#d6e7b9}
.questions{padding-block:76px}
.questions .eyebrow{margin-bottom:18px;color:var(--muted)}
.questions h2{font-size:clamp(36px,3.3vw,49px)}
.questions h2 em{color:#657451;letter-spacing:-.055em}
.site-footer{border-top:1px solid var(--line)}
@media(min-width:761px) and (max-width:1050px){
  .story{padding-block:68px}.story-flow{gap:24px}.story-node{padding-inline:10px}.story-node>img{margin-bottom:15px}.story-node h3{font-size:24px}.story-node p{font-size:12px}.story-connections{top:67px;font-size:9px}.story-connections span{width:13%}.footage-path{left:27%}.delivery-path{left:60%}.audience{padding:52px 12%}.audience h2{font-size:39px}.audience-description{font-size:14px}
}
@media(max-width:760px){
  .story{padding-block:54px 44px}.story-heading{text-align:left}.story-heading .eyebrow{margin-bottom:17px}.story-heading h2{font-size:34px;line-height:1.1}.story-diagram{margin-top:30px}.story-flow{grid-template-columns:1fr;gap:18px}.story-node{display:grid;grid-template-columns:116px minmax(0,1fr);gap:22px;text-align:left;padding:16px 12px;align-items:center}.story-node>img{width:116px;margin:0}.story-node h3{font-size:25px;margin-bottom:7px}.story-node p{font-size:13px;line-height:1.5}.story-whim{border-radius:3px}.story-node+.story-node::before{content:"";position:absolute;left:67px;top:-20px;height:20px;width:1px;background:#829174}.story-node+.story-node::after{content:"";position:absolute;left:64px;top:-6px;width:6px;height:6px;border-bottom:1px solid #829174;border-right:1px solid #829174;transform:rotate(45deg)}.story-connections{display:none}.diagram-caption{grid-template-columns:1fr;gap:14px;padding-top:21px;margin-top:10px;font-size:11px}.revenue-return{justify-content:flex-start;gap:14px}.revenue-return svg{width:46px}.contract-note{text-align:left;padding-left:60px}.audiences{grid-template-columns:1fr}.audience{padding:44px 6%}.audience .eyebrow{margin-bottom:24px}.audience h2{font-size:43px}.audience-description{max-width:390px;margin-block:20px 24px;font-size:14px}.audience .text-link{max-width:390px}.questions{padding-block:48px;gap:27px}.questions h2{font-size:36px}.questions h2 br{display:none}.questions .eyebrow{margin-bottom:14px}.faq-list summary{font-size:14px;padding-block:20px}
}
@media(max-width:370px){.story-heading h2{font-size:30px}.story-node{grid-template-columns:94px minmax(0,1fr);gap:16px;padding-inline:8px}.story-node>img{width:94px}.story-node h3{font-size:23px}.story-node p{font-size:12px}.story-node+.story-node::before{left:54px}.story-node+.story-node::after{left:51px}.audience h2{font-size:38px}.questions h2{font-size:32px}}

/* The FAQ contact address is an ordinary email link. */
.faq-list p a{text-decoration:underline;text-underline-offset:3px}